Apple has released a new long form Holiday ad. This one, clocking in at 90 seconds, is titled ‘The Song”. It does a great job of humanizing what you can do with Apple technology.
The ad, created by long time partner TBWA Worldwide, features a daughter taking an old song recorded by her grandmother and updating it with her own flourishes using her Mac and iPhone 6.
Apple has made the long form holiday ad a bit of a tradition, with last year’s “Misunderstood” ad kicking off the trend.